You are in a relationship with running. A love hate relationship. Running kicks you out of a warm, cozy bed and into a cold, hard world. Running calls you at all hours of the night. Running gets you up at the crack of dawn. And keeps you at practice, long after play has left the building. Every day with running is a question of your commitment. And running's not afraid to ask. Yes, my friend, it is a complex and torrid affair. It is a constant balance. A balance between joy and pain. Work and play. A balance between love and hate. Everything we do is geared towards tipping the balance. This is The New Balance.