write — Matias ( Rulo ) Asencio

I've seen things no man should bear, and those that every man should dare. From the beaches of Normandy to the far reaches of the Earth, in my life, I have lived millions of lives. I've outrun robots and danced with dinosaur

Rulo Asencio 6/23/24 Rulo Asencio 6/23/24

Jeep

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Corner booths and corner bars. Bathed in the buzz of neon signs. Yelling over bad cover bands. Late nights in rented shoes. Close call. Dumb luck. Finding silver linings in losing seasons. Blown comebacks. Burnt hot dogs. Ch

Rulo Asencio 6/23/24 Rulo Asencio 6/23/24

Miller Lite

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Thank you to Rush Hour Traffic. Terrible drivers. An inconsiderate Parkers. Thank you to unexpected delays. To detours, dead ends and one way streets. And thank you to the light that never changes. To Sunday drivers. Uneven

Rulo Asencio 6/23/24 Rulo Asencio 6/23/24

BMW

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Believe in yourself. Sound advice. Confidence has scored its fair share of goals. But here's another bit of advice that's maybe not given enough. Believe in each other. The greatest teams aren't built on ego or pride or

Rulo Asencio 6/23/24 Rulo Asencio 6/23/24

Nike

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Hey, darling. I just wanted to make sure that you know, I'm so proud of you. I love seeing your progress. Your growth. Watching the way you continue to work on yourself. It's amazing. And when you fail, you choose to get ba

Rulo Asencio 6/23/24 Rulo Asencio 6/23/24

North Face

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With a calm, carefree mind, I wander these streets. Have a lovely day. Pavement and open skies so clear and free. This weight of ink and paper, the only burden I carry. Past sunlit buildings. Surely freedom is a peaceful wal

Rulo Asencio 6/23/24 Rulo Asencio 6/23/24

Royal Mail

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When curiosity asks, what's out there? And routine tells you, does it matter? Exploration says, see for yourself. When curiosity asks, what's ahead and fear says, let's go back. Exploration says, let's find out. Whe

Rulo Asencio 6/23/24 Rulo Asencio 6/23/24

North Face

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So, you want to be successful, huh? Well, let's go over the ground rules. You need to come in early. Work through lunch. Yeah, that's a really good one. Burn the midnight oil. That's not what I meant. And keep your eyes on

Rulo Asencio 6/23/24 Rulo Asencio 6/23/24

HP

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By 1914, the brothers quit the Ford Motor Company and set out on their own. Their partners thought they were crazy. But John could talk anyone into anything. And if the brothers could imagine it, Horace could make it. They b

Rulo Asencio 6/23/24 Rulo Asencio 6/23/24

Dodge

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You are in a relationship with running. A love hate relationship. Running kicks you out of a warm, cozy bed and into a cold, hard world. Running calls you at all hours of the night. Running gets you up at the crack of dawn.

Rulo Asencio 6/23/24 Rulo Asencio 6/23/24

New Balance

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Rulo Asencio 6/22/24 Rulo Asencio 6/22/24

Heinz

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Kayak. No way. Why would I use kayak to compare hundreds of travel sites at once? Kayak. I like to do things myself. I do my own searching. It isn't efficient. Use kayak. I can't trust anything else to do the job right. Kay

Rulo Asencio 6/22/24 Rulo Asencio 6/22/24

Kayak

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If you awaken from this illusion and you understand that black implies white, self implies other, life implies death, or shall I say death implies life, you can feel yourself, not as a stranger in the world, not as something h

Rulo Asencio 6/22/24 Rulo Asencio 6/22/24

Volkswagen

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Is there anything more American than America? ‘Cause you can’t import original. You can’t fake true cool. You can’t duplicate legacy. Because what Detroit created was a first and became an inspiration to the… rest of the wor

Rulo Asencio 6/19/24 Rulo Asencio 6/19/24

Chrysler

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Technology. Making better, better. Onwards, upwards, any way but backwards. Tapping progress on the shoulder and saying, More forwards, please.

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Rulo Asencio 6/13/24 Rulo Asencio 6/13/24

Honda

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Hey son, it's dad. The kids were easy. Well, other than swiping my glasses. We took them to the old burger shack. Remember when you split your chin there? What a mess that was. 36 years ago. Time flies, huh? Pretty soon you'

Rulo Asencio 6/12/24 Rulo Asencio 6/12/24

Apple

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Rulo Asencio 6/9/24 Rulo Asencio 6/9/24

Apple

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Iron, forced in fire to bathe in flame. This ain't no panhandler's pan. This, dear friend, is a keeper of secrets. A maker of men. Passed down from hand to hand to mouth to hand for longer than you can fathom. This is who we

Rulo Asencio 6/8/24 Rulo Asencio 6/8/24

Tiger

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Okay, next one. Sit down. Look to camera. This is what it looks like to be exceptional. To stand out from the crowd. To make history. But what if women didn't have to be exceptional? What if they didn't have to be the first?

Rulo Asencio 9/26/23 Rulo Asencio 9/26/23

Mercedes Benz

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Look, baseball's a numbers game. A 570 foot home run at age 15. 31 homers in 66 games. First front cover at 16. Number one overall draft pick. Majors at 19. Over 100 home runs at 34. On base percentage at 340, Four time all s

Rulo Asencio 9/24/23 Rulo Asencio 9/24/23

Under Armour

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